I knew my Midwestern roots would come in handy one day. After a childhood spent consuming mac-n-cheese, I was ready to help Borden Cheese elevate their Instagram and Facebook presence beyond the standard recipe fare—and take the mighty grilled cheese to the literal next level.
Not art
My most poignant writing? Doubtful. My most fun? Absolutely. Enough to spend a Saturday night writing 14 love letters to cheese in honor of Valentine's Day. Plus we even got the fans involved.
Happy holiday you’ve never heard of
How does a cheese brand celebrate National Grilled Cheese Day? By making one out of every slice they offer (duh). A spoof on classic recipe videos, this was one of those “wait, they actually bought it?!” ideas, and a fun challenge to shoot in-house.
Agency: VSA Partners // Creative Director: Jim Toth // Designers: Andrea Dunn, Jimi Geiyer