Boeing

THE NEW SPACE RACE

Problem: Less than 20% of Boeing engineers are female.

Solution: Give them an offer they can’t refuse—the chance to make herstory.

In a spec recruitment effort for Boeing, we played off the familiar narrative of the famous lunar landing to show that we (society) still had a long way to go to equality (and to infinity and beyond).

Agency: FCB Chicago
Art Direction: Teresa Jimmerson