Not many interns get the chance to see real work all the way through to their reel. At Downtown Partners Chicago, I got the freedom (and the amazing creative guidance) to work extensively on the Illinois Lottery to make some of my advertising firsts.
Welcome to “trigger” time at the Illinois Lottery. When the jackpots get big (over $100 million big), Gil Mitchell is on the job, informing customers in real-time (through the Illinois Lottery Facebook page and broadcast channels) that it’s time to buy a ticket. And why yes, that is Patrick Sharp in a very tailored suit jacket.
Agency: Downtown Partners Chicago
Creative Director: Dan Consiglio
$25,000 to spend on Michigan Avenue? That practically sells itself. But I spearheaded the campaign to sell the brand new Shopping Spree Ticket all over said Michigan Avenue…and in Chicago Magazine, online banner ads, radio and more. Part of my research included stalking dressing rooms all over the city. To this day the Burberry one still freaks me out.