Designer Sam Snyder and I realized something: when we worked together, we felt like we could take over the world. Sure, our boundless enthusiasm was partly responsible. But we knew that it was something bigger, like a force. And we wanted to help other women at VSA feel that feeling. We called it Lady Power.
Agency: VSA Partners
Design: Sam Snyder
What did we do? Every month, we assembled a lady gang to go on a Lady Date—to support other women in Chicago and give everyone a chance to talk and connect outside the day-to-day.
We attended She the People, a show created, designed, and performed by the fearlessly funny women of Second City.
We checked out Tonika Lewis Johnson’s “Everyday Englewood” and Gregory Beals’ “They Arrived Last Night” exhibits at LUMA (Loyola Museum of Art).
And in May we invited the whole office (#inclusive) to our “Mom Card Marketplace,” where we sold special VSA-designed Mother’s Day cards. We raised over $800 to benefit New Moms, an organization supporting young mothers in the Chicagoland area. See those ⤵
Two offices. Eight incredible ladies. One month-long tribute to all they do for VSA and beyond on VSA’s Instagram. For International Women’s Month, we celebrated badass Women of the Week at our office—and women out in the world.
And, oh yeah, on International Women’s Day, everyone got Lady Power tattoos. Even the IT guys. #swag