The Illinois Lottery has so many ways to play (and win!) opening up a range of creative opportunities. Not only did I have my first celebrity encounter working on my first TV spots, I got to help launch a new ticket super close to home.
Welcome to “trigger” time at the Illinois Lottery. When the jackpots get big (over $100 million big), Gil Mitchell is on the job, informing customers in real-time (through the Illinois Lottery Facebook page and broadcast channels) that it’s time to buy a ticket. And why yes, that is Patrick Sharp in a very tailored suit jacket.
$25,000 to spend on Michigan Avenue? That practically sells itself. But I led the campaign to sell the brand new Shopping Spree Ticket all over said Michigan Avenue…and in Chicago Magazine, online banner ads, radio and more. Part of my research included stalking dressing rooms all over the city. To this day the Burberry one still freaks me out.
Agency: Downtown Partners Chicago // Creative Director: Dan Consiglio // Art Director: Karen David