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https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565038912380-HFAZS3XRO2YRQ6Z5NIC6/4185_07.jpg Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565038933361-SQGU6AJLCG3CFAE3RL5D/DSC_9391.JPG Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565038921716-EXOLPOKNWODA3BO5U49Y/IMG_1838.JPG Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565069096237-9G2HO50BRYSR5IY77YS4/Design-Style-Center-Page-Mockup.gif Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616645343949-RYV8ACBS6ZCB2L9JC3YJ/Screen+Shot+2021-03-24+at+9.06.10+PM.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1569259992418-6PL49OCUE2BNGC0648B5/image-asset.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1569260669657-BGVHS6KJQXSDCRCH3PHX/Mingle+Bench+Champagne.jpg Home - Mingle Bench Sit back, relax, and bring a friend. The Mingle Bench is roomy enough to keep it casual, but comfy enough for getting close. Set up your space for conversation with a few Mingle Benches or make it a chic landing place near entryways. This one definitely plays well with others, and it’s made to do so for decades. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1569260669609-O6LXFUJAGB3J54FP04KK/Aside+Table+Champagne.jpg Home - Aside Table For those who think all side tables are the same, look again. Subtle detailing paired with can’t-look-away colors makes this companion piece a show-stealer of its own. Utterly reliable, incredibly versatile, and ready for anything (including every season). https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1569260670389-2GOXR7YSFF1ZYZKTGVEK/Champagne+Adirondack.jpg Home - Lounge Adirondack Classically inspired, timelessly made, and totally fresh. The Lounge Adirondack has softer edges than its namesake counterpart, plus fresh curves and a look that pops in punchy, no-fade shades. Start with one or two, but don’t be surprised when everyone wants their own. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1569260670421-H7904SNFPHOMOKAZQ9L3/Table+Champagne.jpg Home - Conversation Table Made for mixing, mingling, and everything in between. The Conversation Table makes a sturdy resting place for any item, an impromptu ottoman, and an easy conversation piece thanks to unique shaping echoed throughout the entire Invite Collection. Expect this to be a staple in your space for years to come. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565123117995-8GBRY0PFO4X7JMO6436H/AppZen-Header.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565119531178-LHP6WTW3DXYAA2RZ5LVB/Headlines-Mockup.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565120765306-JZE8A041X6OGGG5R4STU/Voice-Page-1.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565120765192-25VY667JWR7H4AFW8V5N/Voice-Page-2.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565120764974-D45P6GVOCLMRBI90PDL0/Voice-Page-3.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565121405046-2AFFV7WEEM953SWBCUF8/Voice-Page-4.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565121405280-J6OL0D0ENGPKQMSM02AE/Voice-Page-5.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565122346456-Q9CC4VTX6CNRN31QPJM3/Tagline-Logo-Mockup-2.png Home - Tying it all together I worked closely with the designers as the brand came to life, helping to define a unifying expression in language and look that was unique to the market and true to AppZen as a company. The vibrant result sets the stage for their growth, with the parameters to smartly evolve. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568665033099-XCBK6I2IS3NA3Y8QQRYG/Pirq-Site-Mockup.gif Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568651296287-ARJ4RHR7KRTVDCGHBL9O/Vanilla+Drink.png Home Bright and yellow just like the sun. Coincidence? Absolutely not. This subtly sweet and sip-able flavor is like a hug for your inner self, with the perfect touch of vanilla and a whole lot of soothing. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568651976260-UOKDK9FEZY1XP95CKVZC/Caramel+Drink.png Home We won’t tell if you cheat on your morning cup with this velvety smooth flavor. A satisfying blend of cold brew coffee and a touch of caramel you’ll want to reach for again and again. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568651377759-YQQ2F5U74DZ5MYDPRZME/image-asset.png Home Meet your newest chocolate craving, a flavor that promises to indulge your taste buds and nurture your body. With a divine blend of rich cocoas, it is both indulgently chocolatey and delightfully satisfying. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568658698368-UA4DYAANXARBHQRNRZ5V/Ingredient-Overall-Description2.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568656986448-C19FZBG9BCUQGH13R6VG/HORIZ-Main-Ingredient-Mockup-4.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1568659607290-1224Y4QMAOCW0AW6Y3B0/StoryMockup.png Home Pirq is a true, homegrown startup with many facets of good. Founder Minal Bhakta had already articulated much of her story for a brand launch video—I helped condense it to web-ready form as well as crafted the messaging around Pirq’s charitable component. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585513925543-VAKDLXRBM9UD970Q80D4/Web+Shot+3.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585513922741-054FHEV9IKXLLAPYGR0Z/Web+Shot+4.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585513922802-79NCJ3PM40T7URJYVFDE/Web+Shot+1+copy.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585517280647-T7LEP9GTQ07RXCQZUVZP/Web+Shot+2.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585511625072-CJ1Z0KX3MT9VAXU9N2KY/Take+the+Lead+Legging+TITLE+TOP.png Home Bright and yellow just like the sun. Coincidence? Absolutely not. This subtly sweet and sip-able flavor is like a hug for your inner self, with the perfect touch of vanilla and a whole lot of soothing. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585511640011-FO0QE6BCUU847CC785KN/Radically+Me+Tee+2+Fixed+Title.png Home Somehow, just being yourself is a little easier in this tee. With stylish kimono sleeves, a curved bottom hem, and the perfect never-too-tight fit, it’s got enough edge to show the world you don’t do things like everyone else, while still letting you shine through. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585507660141-24TP9EF5UWQBPGPNNJ6Z/image-asset.png Home Goes with everything so you can take on whatever comes your way. We made these in the softest french terry fabric in both black and navy. Dress these up or down and watch the magic happen. (Hint: it’s not the leggings, it’s you.) https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585507889829-U7K05BP4UZ5SY4U3P11L/Hallway+Warrior+Legging.png Home Make it all look easy in these easy-to-wear leggings. Our signature shape gets a spirited red, white, and blue stripe that commands attention—the good kind. And the perfect fit lets you move effortlessly from class to activities to changing the course of history (maybe all in the same day). https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1585507336183-AD6JZXS064TI4QBLK9IW/Run+the+World+Legging.png Home Our leggings may be soft, but these show you are anything but. A standout coral stripe pops on navy, for a look that says “follow me.” And these will, to every activity and every inevitable great achievement, because there’s nothing you can’t do when you wear them. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607026320435-J8NZ6TU0O4A31WVOYH50/f20-social-agenda2x.gif Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616633316059-Y8ETVX7VWKGS6CHEUFZ1/Frame+1+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616634680369-VIE5690RHZC2545D4Q28/Frame+2+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616634890189-OHHKXV7SQ73CBV30YY52/Frame+6.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616633355050-RSLKIBEDEDCS9PTJ9WIC/Frame+4.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616634830323-QO58BMA7EFLUA236HPKR/Frame+5.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616634845677-3HY4B513LVMB5005PIHZ/Frame+3.png Home Illustrations by Tory Van Wey https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1616633589916-CGN1L3LO5ZY6W028IJ7R/image+%2837%29.png Home Illustration by Sabrena Khadija https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/0c7df665-12ed-4678-a326-62a6e92779cb/f21-reg-announce-social-v3.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/9f598f6d-aec4-4de1-8028-21433c52533d/Slack+Frontiers+-+styleguide+9_27.png Home 1) I worked one-on-one with the design lead to create the Frontiers Style Guide, a playbook that allowed partners to quickly grasp the brand and event look, feel, and tone. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/a9ca0945-4bdc-496b-bb6b-6dff0c447039/Copy+Library.gif Home 2) From there, I created the highly organized mega-doc known as the Frontiers Copy Library, which tracked everything I wrote for the event. All 43,000 words. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/33776238-368a-4d6a-8732-383324586f03/The+Book+of+Frontiers+Creative_+2021.png Home 3) At the end of it all, I compiled the Book of Frontiers Creative, a presentation that referenced and provided sources for all the event’s creative efforts. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/f8a9fe0a-3992-43be-aa9e-067b91075b5b/IMG_1120+%281%29.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/f1faac2f-01bf-416c-bdfc-8ad39b6208cb/CubeGIF.gif Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/e11f2e52-7ce5-47a9-93da-9956b157d6c7/Slack+Frontiers+brand+proposal.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/065e97ea-ab04-4b75-9dbe-edbf46b7074b/Homepage+Screenshot+8.19.23.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/73b1ec89-9a16-47dd-a52f-816b052b609d/Brand+Guidelines+PDF.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/fdb9fda9-f012-43b5-9617-09783550d48b/Figma.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692485960940-VCW8FD5FWG9O0OWI6AW4/Hierarchy+approach+1.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692485960940-UUG2BGUHS9M77TN7EKGC/Hierarchy+approach+2.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692485961827-3T8BL3NQJNUI2ZAQZ98P/Hierarchy+approach+3.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692485962001-4WEY36Y3MRUR0TBCXT7Y/Hierarchy+approach+4.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692485962695-QOSN8Q6J4GB0R1HDBI42/Hierarchy+approach+5.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487186714-IUGA9ZSE00X955J0NRVJ/Typography+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487186461-HIA709E392WSFKZSKETV/Brand+arch+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487187556-H9F1LYSAJFVMP73TVHE4/Color+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487187880-5WYHRFFHKRVYI3GX3KKS/Logo+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487188637-4UL9BP4QTYE5GD751EZL/Brand+Values+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1692487189010-EBCP0JQ0SL5K4U2ZXFWA/Writing+Small.png Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/a6ca63d3-d408-47c3-9eee-48feff1ae48d/20230622_config_0244.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/d7544af6-41a2-466b-893e-3ece1dff489f/Sparks+Photo+5.jpg Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/e1cd50be-6c09-4768-a050-92d477938e84/SLACK-SXSW-2022-LISAHAUSE-001.JPG Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/6afac2b1-e261-4728-a875-020002d61cd4/Digital+Hq+Entrance+Slack+SXSW+2022.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/ef89c7f4-185b-4a95-a00b-38032c0f0532/Sparks+Photo+2.jpg Home https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/a2bdde17-2543-4511-b0d7-6967ec949200/A7402451-Edit.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/6eabff43-160a-41b4-be2d-dd51e3443519/DAY3RAW1634.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/9b248275-c9f1-4c1e-840c-0314141f4a10/SXSW%2BDisco%2BBooth.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/eacfd98c-fc3a-468b-91a6-55fba9698153/sxsw-slack-+offer+postcard-5x7-final-02.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.plachy.net/slackfrontiers daily 0.75 2020-12-03 https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025098632-197OB5IXT6NW2TW89ZNB/f20-email-9.jpg Slack Frontiers 2020 Work - Announcing some sweet swag via email https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025098632-197OB5IXT6NW2TW89ZNB/f20-email-9.jpg Slack Frontiers 2020 Work - Announcing some sweet swag via email https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025169399-4ITVB7G72O1DJYBZWMXQ/f20_last_chance_1920x1080.gif Slack Frontiers 2020 Work https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607034553194-PB2RA2XPR1VELNA8UYXI/Frontiers+Playlist+Tweet.png Slack Frontiers 2020 Work - Giving the people what they want https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607036285726-4C0QL2IFIURWQZ64M00D/Thank+You+Front+2.png Slack Frontiers 2020 Work - A thank you note to those who won a prize https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025098530-3X0B5DQCKE9PZN207Z5W/f20-email-2.jpg Slack Frontiers 2020 Work https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025533977-V8Z3YEX3US7GZHMMBAXG/f20_last_chance_1920x1080.gif Slack Frontiers 2020 Work - Last chance to register https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607037752609-5A7HQ3LGEORJZYRVUUK2/image-asset.png Slack Frontiers 2020 Work - So, will we see you there? https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607025101706-CZDW8VWJF4GTE9CIIYXN/f20-email-16.jpg Slack Frontiers 2020 Work - Inviting people into the platform for the big day https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607035158794-D2HBFIYJ0DX5PX0V2O20/Sarah+Cooper+LinkedIn+post.png Slack Frontiers 2020 Work - Sarah Cooper, 'nuff said https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607036213116-T0CLR64F5HQ9SRF3D2PU/Thank+You+Back.png Slack Frontiers 2020 Work - Thank you to our speakers https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607035416103-F4V48TY9W17OVKUNDKTA/coaster_shop%402x.png Slack Frontiers 2020 Work - WFH coasters https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607026222127-KBRT9K6WZBJ7H5OF6DX1/MP+Full+Homepage.png Slack Frontiers 2020 Work - The live event platform https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607035158132-AHEWECFO7OE2W2ABT25X/Day+1+LinkedIn+Post.png Slack Frontiers 2020 Work - Recap post via LinkedIn https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607035159488-5ADFQSYRXWYN8BIBGW4C/Slack+Connect+Tweet.png Slack Frontiers 2020 Work - Nudging registrants to check out the agenda https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607035159998-MH5Z9SJUM0QTHVFGP1ID/CEO+Insights+Tweet.png Slack Frontiers 2020 Work https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607036473873-A6CRJOBJDYJ4HLFI4WRW/Frontiers-Site-Mockup.gif Slack Frontiers 2020 Work - The Frontiers site today https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1607037625339-1RUSNUH1HP3UI2A2F1EY/Personas-Mockup.gif Slack Frontiers 2020 Work - What's your transformation style? https://www.plachy.net/more daily 0.75 2026-05-03 https://images.squarespace-cdn.com/content/v1/5d43196f1b10a90001bed0ed/1565042050160-IMVMLATUIIJJVXZT7Q9G/LISA_PosterMock_1.jpg More 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