Hayneedle.com is an online furniture company that, up against giants like Wayfair and Overstock, needed to own something besides inventory. So we sold them the idea of home—or more specifically, the love of home we all share. My original script won the business. In director Adam Berg's hands it became something more beautiful than we could have ever imagined.


Agency: VSA Partners // Creative Directors: Bob Winter, Evan Thompsen // Designer: Kim Price