TimberTech Decking Content & Writing — Lisa Plachy, Freelance Writer

TimberTech Decking dares you to build against the status quo. Lofty? Perhaps. But sure fun to write for. From the technical to the stylish, I played content writer by taking on the voice and learning a lot about fasteners.

Welcome to the Design & Style Center

A new page on the TimberTech site gave homeowners a wide view of what exactly is involved in a deck design. Together with the content strategist and designer, I helped organize information into a flow that allowed homeowners to navigate through the many details of design—and then I supplied writing meant to make it all equally exciting and accessible.

Screen Shot 2021-03-24 at 9.06.10 PM.png

Part of the assignment for the Design & Style Center included categorizing the various pattern styles into categories of “difficulty” and then translating that into consumer-facing terms: Classic, Reimagined, and Adventurous. From there, we broke down the various styles into different pieces of content authored by yours truly.

Introducing the Invite Collection

TimberTech partnered with outdoor furniture experts Loll to design and debut their very first furniture collection. The new pieces needed individual names, descriptions, and a collection moniker that brought it all together, plus copy for an entirely new landing page. This was all me—pairing the brand voices of TimberTech and Loll and practicing my sell skills. Not to mention how freaking fun it was to name that side table.

Mingle Bench

Sit back, relax, and bring a friend. The Mingle Bench is roomy enough to keep it casual, but comfy enough for getting close. Set up your space for conversation with a few Mingle Benches or make it a chic landing place near entryways. This one definitely plays well with others, and it’s made to do so for decades.

Aside Table

For those who think all side tables are the same, look again. Subtle detailing paired with can’t-look-away colors makes this companion piece a show-stealer of its own. Utterly reliable, incredibly versatile, and ready for anything (including every season).

Lounge Adirondack

Classically inspired, timelessly made, and totally fresh. The Lounge Adirondack has softer edges than its namesake counterpart, plus fresh curves and a look that pops in punchy, no-fade shades. Start with one or two, but don’t be surprised when everyone wants their own.

Conversation Table

Made for mixing, mingling, and everything in between. The Conversation Table makes a sturdy resting place for any item, an impromptu ottoman, and an easy conversation piece thanks to unique shaping echoed throughout the entire Invite Collection. Expect this to be a staple in your space for years to come.

Agency: Rightpoint // Creative Director: Tom Quish // Content Strategist: Amy Trang // Designer: Chelsea Choi